Media Relations Essay Example | Topics and Well Written Essays - 1250 words

Media Relations - Essay ExampleBanks have to target the young generation via such social puts. The success of any business lies below one core fundamental factor being available where the target clients are. It has not been different for Barclays, which boasts of its great success and a huge number of clients in United Kingdom. The bank has been at the forefront in close relation with media, ensuring that it utilizes social media to reach out to its loyal guest base and tap its potential.Depending on its diverse departments, Barclays has a number of Twitter accounts all branded differently. They are quite active, with the most active being BarclaysFooty, an account linked to the sponsored Barclays Premier League. The site has over 159, 000 followers, which is a huge number for a bank twitter account. Most of the times, the posts are often related to football updates and other competitions with the intentions of targeting the football fans. Barclays wealth and investment team also have a twitter account labelled Barclayswealth, which has over 73,000 followers. It does posts financial investment updates and other banking goods offered.The customers service twitter account is nabbed BarclaysOnline, having over 48,000 users. It does receive the highest number of interaction with its clients. Its website does grant its clients the link to accessing twitter. During its working hours, the twitter services and responses are quite fast and timely. completely potential queries responses are dealt with from Monday to Friday, between 8am to 8pm. The clients have reported satisfaction with the social systems, with the support team responding to a good number of queries, an element that does improve their customer care and public relations with the clients (barclays.co.uk).With over half a million likes, Barclays Facebook wall has maintained a constant service to its clients, similarly to its Twitter account. It does invade its clients all through the whole day, answe ring all